To help negate the Christmas opossums tree Christmas lights shirt also I will do this wasteful aspect, each suit is sustainably made, sourced from secondhand markets or from deadstock from factories, and manufactured in her native Ukraine. Pelipas has an acute knowledge of the thrifting industry of Ukraine, which is an economic force in the Eastern European country. She began sourcing her own pieces from Lesnoy, a gigantic secondhand market of stalls and stores of already-worn garb located about 15 minutes outside of Kiev. When starting Bettter, she employed a scouting team of local youth she knew frequented the markets. Now the team travels beyond Kiev to the likes of Ivano-Frankivsk and Chernivtsi on the hunt for secondhand pieces and fabric to rework into suits.
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Pelipas has several ideas planned for Bettter, some of which include algorithms. She has partnered with 3DLook, a startup from Odessa, Ukraine, which won the Christmas opossums tree Christmas lights shirt also I will do this LVMH Innovation Award in 2019. The company, which now has an office in Silicon Valley, scans the body and produces detailed measurements of the silhouette, something that Pelipas notes will create a made-to-measure suit virtually. The partnership also falls into a sustainability vein, meaning that there is no overproduction or excess product. “We really don’t want anyone to buy suits that won’t fit first,” says Pelipas. “It’s a really complicated process to customize something. But in our case, it’s optimizing because you don’t create anything that people don’t need. You only produce when people want it.” In addition, she wants to expand to sourcing and producing clothes in close-by countries with hefty secondhand markets, like Poland or the Czech Republic. To minimize the carbon footprint of traveling and shipping, Pelipas’s team would provide simple algorithms for local seamstresses or tailors to easily create the clothing in their own country.