Pritikin’s love for Balenciaga is anchored in fantasy, tied into the Baby Yoda Hug Whataburger Shirt in other words I will buy this clothing construction and the perspective of Ghesquière. “Nicolas was always so vocal about the character that he was creating with each collection. He always made it clear that they were sort of continuations from each other from spring and summer to fall and winter, back to spring and summer,” she says. “There’s the coolness factor, too, because it was so French. It was so Parisian. Chloë Sevigny and Charlotte Gainsbourg were wearing the clothes. It’s like, ‘I want to be like them.’ They’re these It-girls. They have the ultimate persona of who I want to be. If I wear Balenciaga, maybe I can just accomplish or accomplished even just a sliver of that?’”
Baby Yoda Hug Whataburger Shirt, hoodie, tank top, sweater and long sleeve t-shirt
Ghesquière-era Balenciaga does not have the Baby Yoda Hug Whataburger Shirt in other words I will buy this hype compared to the current celebrity craze for Tom Ford-era Gucci, the mass recognizability of Jean Paul Gaultier’s mesh prints, or Helmut Lang’s large followings. But according to Pritikin, it will get there eventually. “Balenciaga hasn’t reached that stage yet. I’m early to the cult. It is hard to think about because Ghesquière is at Louis Vuitton now, and he still has his whole career ahead of him,” she says. “In a sense, Balenciaga is sort of the forgotten child that is going to take some time for people to remember how incredible it was.” Luckily, Pritikin has a head start.